Korean automaker looking to get rid of its bargain-basement image...
The appearance of Chinese automakers at this year’s Detroit auto show sparked a new round of gossip and speculation over when companies such as Changfeng and Geely will start selling budget-priced cars in the coveted U.S. market. But perhaps analysts and executives should have focused on a more immediate competitive threat — South Korean automakers.
The odds are slim that any Chinese manufacturers will begin selling cars in the United States before 2009 at the soonest. But Hyundai, the world’s sixth-largest automaker, has been marketing cars here for two decades, and it once again impressed pundits at the show with its latest offerings.
Mark Rechtin of trade publication Automotive News referred to the “scary-good Koreans” at the show and singled out the Hyundai Genesis, a new rear-wheel-drive, full-size luxury sedan due to go on sale this year.
IS THE GENESİS A NEW BEGİNNİNG FOR HYUNDAİ?..(Haftanın ingilizce yayınlı haberi)
